Sep 21, 2006

Video Ad Details

I just can’t muster the energy to get the MRI pics online tonight. It has been a long day for me. I woke at 5am and had a hectic day at work where I learned that I’m going to be heading up a project. We finally traced down the extension request paperwork and it was never submitted for approval. I got the last piece of paperwork in the packet and gave it to the folks that will send it up to the Army for approval. I think we should hear something within two weeks. I came home, cooked dinner and had to take care of some other paperwork. Busy night!

I reached a deal with the ad agency on the video – I signed an agreement a few days ago and got a purchase order yesterday. I fired off the invoice and should see the payment soon. The company that is using the video is called Wieden & Kennedy. They have offices here in the states (and all over the world), but the office that I’m working with is in Amsterdam. W+K is the same company that created all the cool Nike ads in recent history. Everything from “Just do it” and “Bo Knows” to Tiger Woods’ “Hackeysack” commercials to Lance Armstrong’s “Magnet” commercial. They also did some very cool Honda, Coca-Cola, Miller and ESPN television ads. Check out their website where you can watch some of the full length ads. Anyway, they will be using my building implosion video for what they call an email ‘viral’ ad for video game company Electronic Arts. Specifically, it will be used for an EA Sports videogame: FIFA 07 Soccer. I have no idea how they are going to use the video, but they said that when they finish the ad they’ll send me a link that I should be able to share with you.

I’m so totally pooped and need to get to bed. I should have time this weekend to get the MRI pics posted. Thanks for hanging in there with me this week – it’s been a bit hectic.
Post a Comment